Chris Maley's Portfolio

Molson: Bar/Restaurant Marketing

2010-04-27T15:43:00.000-07:00

This campaign should be prefaced with a few things. The first one ran as is. The second one was bought—kind of. The idea was, but it was produced differently. This is my vision for how the piece should have been produced. Order a bucket of beer, your server brings this to your table. It would be good for happy hour or during price-specials. The third is spec, though it was presented to the client. They loved it, it just wasn't feasible. I have too much love for the idea not to show it.

Rose Center for Preventive Medicine

2010-04-27T15:28:00.001-07:00

Just produced these. My Art Director was Justin Hayes of dude-get-your-website-back-up-so-I-can-link-to-it-already.

Mile High United Way: Fundraising

2010-04-27T15:22:00.000-07:00

This was a fundraising effort, these physical installations were placed around Coors Brewing Company's offices and brewery. The goal was to persuade employees to donate a dollar or two out of their paychecks to this cause.

Denver Concierge: Truck Branding

2010-04-21T19:21:00.000-07:00

The write-up on this image elaborates further on the details of this project. My design partner is Lisa Scheideler of 2 Fold Studio. David Pahl was our photographer for the moving image and the shot of the reverse side. (Middle one is my shot. Not nearly cool as David's.) It was his idea to shoot it as a moving vehicle to give it some life.

Keystone Light: Brand Advertising

2010-04-21T19:18:00.000-07:00

Spec. But again, presented and well received, they just went somewhere else. This campaign could have executed out online with a bank of, say, 50 or 60 different downloadable apology letters for specific instances, i.e.: the other night after the game, whatever to continue the theme. Or a pull-down menu of subject matter so the user could customize their own.

Haber Vision: Launch Collateral

2010-04-21T19:10:00.001-07:00

The challenge here wasn't just writing the brochure collateral. Before this began, we worked together to really dial in to a unique niche in the crowded polarized lens category. Our idea was to talk about glare as not just the uncomfortable feeling your eyes feel when it hits them, but talk about how this detracts from a person's enjoyment of the outdoors. My partner was Phil Montano, The Design Shop.

Denver Art Museum: Advertising

2010-04-21T19:07:00.001-07:00

Mogo: Naming and Positioning

2010-04-21T19:03:00.001-07:00

Voots: Naming and Positioning

2010-04-21T18:51:00.000-07:00

Stellaquattro: Renaming and repositioning

2010-04-21T18:38:00.000-07:00

Mindful Business Solutions: Branding, Content Development

2010-04-21T18:21:00.000-07:00

Mindful Business Solutions: This accounting firm's services run the gamut, from Bookkeeping to outsourced CFO services for smaller entities. The challenge I helped solve was in finding the right voice to accompany their ethereal design scheme, which was created to separate them from the stodgier accounting firms. (The logo mark means "good fortune" in Japanese.) The challenge was that they are still— at the end of the day—directly involved with a company's finances. Therefore they couldn't venture too far down this ethereal path. They needed to stand out, but still be perceived as businesslike and accurate. This guided a lot of the verbal content development, took the time with each page's headline to make sure it had the voice. When seeing the home page copy for the first time, the firm's principal said he had been trying to figure out how to articulate his business in words for years. I nailed it on the first try. I worked with Phases Design Studio.

Operations Management Consultants: Branding, Content Development

2010-04-21T17:30:00.000-07:00

Operations Management Consultants: This client's prospects are company Presidents and CEOs with dwindling cash reserves and serious market share issues. Their business is broken. Basically, they need an outside resource who help fix it by evaluating every aspect of the business, from Operations to Finance to find ways to improve cashflow. My involvement with this project went beyond the content development. We held a discovery session with the client, then brainstormed and crafted three different strategic positions. They went with angle that OMC looks at a business holistically to find cost savings and operational enhancements. We also recommended to this client that, since they need to be seen as a thought leader, blogging about Operational issues that affect all companies is one of their best marketing tools. I named the blog "The Bottom Line." I worked with Phases Design Studio.